Sketching.png
This was the original logo.
These were my original sketches. I figured out pretty quickly that I wanted to keep the 3-legged unicorn because 1) Expert Generalist wants to help entrepreneurs make their "unicorn dreams a reality". 2) A 3-legged unicorn represents Expert Generali
I developed larger sketches of the unicorn to use as my base once I started developing the logo in Illustrator.
Drafting.png
As I started creating the logo in Illustrator, I realized that I much preferred the rounder, fuller Gelica font as opposed the in-lines of the Azote font (which would have also been harder to read at small sizes). With the Gelica font, the solid-col
Ultimately I found the rounded-rectangle shape for my unicorn to live in. It reminded me of the spines of a book, which I thought paired will with the librarian aesthetic the folks at Expert Generalist LLC were going for. All that was left to do was
Nice!
Implementing.png
Logo color variations.png
Taking inspiration from Expert Generalist's website, I created several color variations of the logo as PNGs and SVGs that they could grab and drop wherever they needed the logo to exist.
I also provided some alternative shapes for the unicorn in case Expert Generalist wanted to just use the unicorn image. The circle icon is primarily for social media usage, while the stand-alone unicorn can be used for background shapes.
Today, you can find my 3-legged unicorn on the Expert Generalist website .
On their business cards.
Even on their Instagram !
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